Chris Noth Peloton ad suspended after sexual assault allegations

(CNN)Peloton has pulled an advertisement featuring Chris Noth successful the aftermath of intersexual battle allegations against him.

"Every azygous intersexual battle accusation indispensable beryllium taken seriously," a spokesperson for the institution said successful a connection provided to CNN. "We were unaware of these allegations erstwhile we featured Chris Noth successful our effect to HBO's reboot. As we question to larn more, we person stopped promoting this video and archived related societal posts."

Two women, who utilized pseudonyms successful the THR communicative to support their privacy, impeach Noth of sexually assaulting them. The alleged incidents occurred successful 2004 successful Los Angeles and 2015 successful New York, respectively. The women said Noth reprising his relation arsenic Mr. Big successful the HBO Max bid "And Just Like That..." motivated them to travel forward.

"The accusations against maine made by individuals I met years, adjacent decades, agone are categorically false. These stories could've been from 30 years agone oregon 30 days agone — nary ever means nary — that is simply a enactment I did not cross. The encounters were consensual. It's hard not to question the timing of these stories coming out. I don't cognize for definite wherefore they are surfacing now, but I bash cognize this: I did not battle these women," Noth said successful a connection to CNN.

CNN's David Goldman contributed to this report.